SEO The Sorcerer’s Art

Search engine optimization (SEO) is a mystery to newbies (and not-so newbies too). These FREE videos will help you get off the ground on this subject. Part of the reason for the mysterious nature of SEO is that the seach engine companies don’t like to tell anyone how they’re doing it. And they don’t like to tell anyone when they change how they’re doing it.

Their Computers Read Your Web Pages

The basic idea is that search engines are dumb like computers so software engineeers like those at Yahoo and Google try to figure out what the content of a web page is without actually reading it. What? You thought actual humans were reading all the bazillion web pages on the internet?

Is It Important?

The software "crawls" your web page for clues as to what’s on it. Why is that important? Because the search engines use that information to rank your web page and only the highest ranked pages show up on page 1 when someone does a search.

"O" Yes

SEO tries to "optimize" the information on your web page so search engines will like what they find, and hopefully give it a high rank, and therefore, a page 1 display. The FREE videos will help you understand what the search engines are looking for and how you can make it easier for them to find and rank your web pages.

PS If you really like this stuff and want to become a SEO Sorcerer’s Apprentice, join SEOBook.com. You can get some FREE tools just for starting a FREE account. If you are REALLY serious about this stuff, the premier training only costs $100/month. "Only"? I’m not there yet, but maybe you are.