PPC Blitz
Have you noticed that we’ve been blitzed with PPC products in the last month or so? PPC Classroom 2.0, PPC Bully 2.0, Get Money from Google, etc., etc. etc. If you decided to try any of these, let us know how it went.
PPC War Chest
PPC means that if someone clicks on your ad, you owe Google, Yahoo, or other sponsored search whether or not that someone bought anything from you, and your credit card will be charged. If you decide to try Google Adwords, Yahoo Sponsored Search, Miva, etc., etc., etc., you need to have several hundred to several thousand dollars that you are prepared to lose. With that amount of money, you have a sufficient war chest to learn how to conduct a successful ad campaign.
Note that your credit card may also be charged based on the amount you spent the previous month before the next month starts. In other words, the sponsored search agent wants to make sure there is money in you PPC account so they may charge you in advance just because your account is running below what they anticipate you will spend in the future.
Don’t Bleed Your Bank Account Dry with PPC
Keep in mind that you will be setting up a credit card account and your card will be charged for the clicks. So one of the first things you want to learn is how to stop a campaign that isn’t going well to stop bleeding money. I would advise against any PPC program that doesn’t teach you how to do this right at the beginning.
You Can Succeed at PPC …
It’s obvious that someone (besides Google) is making money running successful Adwords campaigns. You can too. Choose your teacher wisely. PPC Classroom costs about $97/month and PPCBully (if you can still get in) costs about $1500. PPC Classroom aims to sign you up to a membership site. PPC Bully gives you the option to join a membership site for about $48/month in addition to purchasing the use of the software. I don’t know about the other options for learning PPC.
If You Are Prepared …
PPC is a standard method for getting traffic to a website. You just have to have a pretty good handle on how to do it. The reasons I don’t recommend PPC for newbies is the initial war chest cost, the cost of an instructor ( including monthly membership fee), and the steep learning curve. If you are prepared for all that, then I can recommend PPC to you without feeling bad about it.
Ed