OPM - Other People’s Money: Got $15K Handy?
Monday, October 27th, 2008ALERT FOR NEWBIES - THIS IS A TYPICAL SCENARIO
How to Use OPM for Internet Marketing Success
A few weeks ago I got an unsolicited phone call from the staff of Russell Brunson, the famous internet marketer. It went like this.
The Screener - Gatekeeper 1
The first call was from a screener, a person who treats you nicely and asks some leading questions to see if you might be a candidate for the coaching program. If the screener decides that you are willing to "make the effort to be successful", the screener passes you on to a manager for more detailed investigation of your qualifications for the coaching program. To this point, no specific amount of money has been mentioned. The screener never wants scares you off with any specific dollar figure. But you are willing to invest some time and money aren’t you? "You sound like a good candidate for our program so I am going to have my manager call you and give you the details."
The Manager - Gatekeeper 2
The manager treats you nicely and pretends to be your friend for some fun conversation. This person explains what OPM is - Other People’s Money as if you won’t be spending you own money (Please don’t reveal this SECRET until the end of the story: OPM is generally a CREDIT CARD). Then you start talking turkey. Here’s the deal. For a measly $15,000, we are going to teach you how to be a successful internet marketer and we are going to hold your hand until you make your original investment back even if that takes … however, long it takes. And we want to get you up and running quickly so you can make a sufficient profit to pay the monthly bill on the OPM so you don’t have to use your own money (Please don’t reveal this SECRET until the end of the story: the profit you make to pay for the OPM is YOUR MONEY).
Sticker Shock
Whoa! $15,000! I’m just a newbie starting out and that’s not in my ballpark - yet. What? (more…)
