The Holly Cotter Story
Holly Cotter’s rags to riches story is inspirational. There’s no doubt about that. But I’m sorry about this …
"Internet Profits in Your PJs – 36 Secrets to Creating Multiple Income Streams … on Autopilot"
Out of respect for Holly, I would like to put this politely, "This book is drivel."
A total waste of your time. Let’s say you value your time at minimum wage (I hope your time is worth more than that, at least to you, but let’s just say.). The 2-4 hours you might spend reading every word of this book costs you between $16 and $32 roughly speaking. That means the book is not FREE.
Out of Date and Out of Link
The book is copyright 2006. I found that most of the links don’t work and those that do are obvious shills for stuff that Holly sold off.
36 Secrets – Are You Kidding Me?
Here are some stunning samples of these amazing "Closely-Guarded Multiple Income Stream Secrets".
Secret #1 – There is a HUGE difference between “owning a business” and “being self-employed.” — Bet you didn’t know that.
Secret #5 – You must generate steady profits with one income stream before adding another income stream. — Geez, why didn’t I think of that.
SECRET #16 – It’s easier to make ONE sale than it is to make two sales. — Wow, this is almost mystical.
Secret #34 – To successfully build multiple passive streams of income, you must focus on building only one income stream at a time. — Oh wait a minute, wasn’t that Secret #5?
SECRET #35 – Patience is the key to your success. — Now that is REALLY a helpful secret – please don’t spread this around or everybody will know and we’ll lose our competitive advantage.
Sorry for the sarcastic comments, I couldn’t help it.
There’s No Substance
After you have read and absorbed every word of this book, you will know how to do … nothing! The book tells you what worked for Holly in a general sort of way, but not how any of it was actually done. There’s no step-by-step to duplicate.
Aha! That’s why all those almost functional links at the end of the book – you have to buy more stuff to make Internet Profits in Your PJs. And that’s the real point of this book. Holly sold a lot of her websites and changed her business model which you can see here.
An Impressive List of Testimonials – Huh?
When I reviewed the names of the "experts" whose testimonials appear at the front of this book, I actually learned something about internet marketers. A lot of well-known names are there, and I am having a hard time with that. Maybe they didn’t actually read the book. The alternatives are 1. they produce the same kind of internet marketing vaporware and so think this book is marvelous, or 2. they don’t actually know anything and have testified to their ignorance by giving these testimonials.
The Bottom Line
You won’t learn anything useful from this book. Let the buyer beware .