Important news for internet marketers – Honest disclosure matters

How many times have you read a review and didn’t know the person who wrote it was paid for it? Would that affect your opinion of the product? How about all those internet marketers who trade mailing lists and get paid if you buy from their link? Are they telling you they are getting paid? Maybe you would want to know that. Probably wouldn’t make a difference to your buying decision – if everybody was providing us with full disclosure and leveling the playing field.

FTC Sets Endorsement Rules for Blogs

"Bloggers who offer endorsements must disclose any payments they have received from the subjects of their reviews or face penalties of up to $11,000 per violation, the Federal Trade Commission said Monday."

By Cecilia Kang
Washington Post Staff Writer
Tuesday, October 6, 2009

Here’s the full Washington Post Article.

Under the heading of "But Wait There’s More"

More about the FTC Ruling from Frank Kern

More about the FTC Ruling from 1Automation Wizard

PS I explain my position on the Disclosure Policy page of this blog.