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	<title>eMarketWorks - Internet Marketing Advisor and Home Business Explorer&#187; Copywriting</title>
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	<link>http://emarketworks.com</link>
	<description>What Newbies Need to Know</description>
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		<title>Order Customization &#8211; Serial One Time Offers</title>
		<link>http://emarketworks.com/440/order-customization-serial-one-time-offers/</link>
		<comments>http://emarketworks.com/440/order-customization-serial-one-time-offers/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 18:46:13 +0000</pubDate>
		<dc:creator>Ed</dc:creator>
				<category><![CDATA[Book]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Ed Notes]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[home business]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Joe Sugarman]]></category>
		<category><![CDATA[Mark Joyner]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[One Time Offer]]></category>
		<category><![CDATA[OTO]]></category>
		<category><![CDATA[Simpleology]]></category>
		<category><![CDATA[work from home]]></category>

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		<description><![CDATA[The Best Copywriting Book Ever Written! Sorting through my email, I opened a note from an internet marketer advising me that he was about to let me in on the greatest secret marketing book nobody knows about. Well, of course &#8230; <a href="http://emarketworks.com/440/order-customization-serial-one-time-offers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h3><span style="font-family: Verdana;">The Best Copywriting Book Ever Written!</span></h3>
<p><span style="font-family: Verdana;">Sorting through my email, I opened a note from an internet marketer advising me that he was about to let me in on the greatest secret marketing book nobody knows about. <br />
</span></p>
<p><span style="font-family: Verdana;">Well, of course I had to see that so I clicked on the link in the email and got to the website of this marketer where a video started playing. The video revealed the title and author of this greatest ever book, and this marketer explained that he cherished this book so much that he would never let this book get outside his arm&#8217;s reach.<br />
</span></p>
<h3><span style="font-family: Verdana;">But wait there&#8217;s more<br />
</span></h3>
<p><span style="font-family: Verdana;">Then he told about how he and his company had created a course based on this book, and how I really really needed to take that course so I could learn how to write mind controlling copy for ads. But you know that mind control can be dangerous in the wrong hands so you really have to take this course to learn how to use it ethically and not damage anybody&#8217;s psyche.<br />
</span></p>
<h3><span style="font-family: Verdana;">It&#8217;s FREE &#8230; Almost<br />
</span></h3>
<p><span style="font-family: Verdana;">It&#8217;s TRUE! You can get a free 7 day look at the course and can cancel anytime in 7 days and it costs you nothing and you get to keep the FREE Gifts anyway. If you don&#8217;t cancel within 7 days, you are automatically signed up on a monthly basis for the full course for a &quot;mere&quot; $49/month.<br />
</span></p>
<h3><span style="font-family: Verdana;">Order Customization &#8211; Serial Killer OTOs<br />
</span></h3>
<p><span style="font-family: Verdana;">When you see something like this, you know you are going to have to wade through this stuff to get what you originally wanted &#8211; your free look at the copywriting course.<br />
</span></p>
<p><span style="font-family: Verdana;"><img height="54" width="300" class="size-medium wp-image-441" title="Order Customization" alt="Serial One Time Offers Begin Here" src="http://emarketworks.com/wp-emw/wp-content/uploads/2009/09/Order-Customization-300x54.png" /><br />
</span></p>
<p><span style="font-family: Verdana;">Even though it says your order is not yet complete, if you cancel out at this step, <strong>you are still signed up for the free trial because you gave your credit card information before you got to this step</strong>. Clever, huh. So go ahead and check the course out and cancel if you wish.<br />
</span></p>
<h3><span style="font-family: Verdana;">OTOs Increase Sales<br />
</span></h3>
<p><span style="font-family: Verdana;">Why do marketers do this OTO stuff? Because it increases their sales. Some people will be put off by this marketing strategy, but others will like and buy the offers and thus spend more money they intended to when they set out to get the free trial. If you have money you don&#8217;t know what to do with, go ahead and buy all the OTOs.<br />
</span></p>
<h3><span style="font-family: Verdana;">No Thanks?<br />
</span></h3>
<p><span style="font-family: Verdana;">If you don&#8217;t want the OTOs, you have to scroll down to the bottom of each page and click the No Thanks links to get the original offer. Another thing to learn about marketing &#8211; the No Thanks part at the bottom is in small type and often in lighter colored text to discourage you from saying No Thanks and to encourage you to buy the OTO.<br />
</span></p>
<p><span style="font-family: Verdana;"><br />
</span></p>
<p><span style="font-family: Verdana;"><strong>PS</strong> If you want to see the offer(s) for yourself, click </span><a href="http://www.simpleology.com/marksmoving/" target="_blank"><span style="font-family: Verdana;">Here</span></a><span style="font-family: Verdana;"> &#8211; and follow all the steps that start with an opt-in (another marketing lesson).<br />
</span></p>
<p>&nbsp;</p>
<p><strong><span style="font-family: Verdana;">PPS</span></strong><span style="font-family: Verdana;"> The best copywriting book ever written is &#8230;&nbsp;&nbsp;</span></p>
<p><a href="http://www.amazon.com/gp/product/0470051248?ie=UTF8&amp;tag=emarke-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0470051248">The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America&#8217;s Top Copywriters</a><img height="1" width="1" border="0" class=" ogwffzszuzasplwhkigj ogwffzszuzasplwhkigj ogwffzszuzasplwhkigj ogwffzszuzasplwhkigj ogwffzszuzasplwhkigj ogwffzszuzasplwhkigj ogwffzszuzasplwhkigj ogwffzszuzasplwhkigj" src="http://www.assoc-amazon.com/e/ir?t=emarke-20&amp;l=as2&amp;o=1&amp;a=0470051248" alt="" style="border: medium none  ! important; margin: 0px ! important;" /></p>
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<p><span style="font-family: Verdana;"><br />
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<p><span style="font-family: Verdana;"><br />
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		<title>Softcore Copywriting? Terry Dean and Shaune Clarke Reveal Indirect Persuasion</title>
		<link>http://emarketworks.com/70/softcore-copywriting-terry-dean-and-shaune-clarke-reveal-indirect-pursuasion/</link>
		<comments>http://emarketworks.com/70/softcore-copywriting-terry-dean-and-shaune-clarke-reveal-indirect-pursuasion/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 22:36:14 +0000</pubDate>
		<dc:creator>Ed</dc:creator>
				<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[Audio]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Disclosure]]></category>
		<category><![CDATA[Ed Notes]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Indirect persuasion]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[Persuasion mp3]]></category>
		<category><![CDATA[Shaune Clarke]]></category>
		<category><![CDATA[Terry Dean]]></category>

		<guid isPermaLink="false">http://emarketworks.com/?p=70</guid>
		<description><![CDATA[&#160; Copywriting is the text you write or the words you say that lead a prospective customer to buy something. You&#8217;ve heard this I&#8217;m sure, &#34;People hate to be sold, but they love to buy.&#34; People buy because they want &#8230; <a href="http://emarketworks.com/70/softcore-copywriting-terry-dean-and-shaune-clarke-reveal-indirect-pursuasion/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<div>&nbsp;</div>
<div><span style="font-family: Verdana;">Copywriting is the text you write or the words you say that lead a prospective customer to buy something. You&#8217;ve heard this I&#8217;m sure, &quot;People hate to be sold, but they love to buy.&quot; People buy because they want to. So &#8230;<br />
</span></div>
<p><span style="font-family: Verdana;"><b>Does good copywriting have to be hardcore?</b></span></p>
<p><span style="font-family: Verdana;"> <b>      </b></span></p>
<p><span style="font-family: Verdana;">I&#8217;m sure you know from your own experience that the big problem with the copywriting you&#8217;ve been told you must use is the hyped up style that makes you sound like a used car salesmen on amphetamines. </span></p>
<p><span style="font-family: Verdana;">If you are like me, you don&#8217;t want to use copywriting that amounts to beating people with a stick to get them to buy something.<br />
</span></p>
<p><span style="font-family: Verdana;"> <b>      </b></span></p>
<p><span style="font-family: Verdana;"><strong>Maybe there&#8217;s a better way</strong>!<br />
</span></p>
<p><span style="font-family: Verdana;">Finally, Terry Dean and Shaune Clarke tell YOU how YOU can create better sales copy <u>without hype</u>. <br />
</span></p>
<p><span style="font-family: Verdana;"><strong>Give &#8216;Gentle Persuasion&#8217; a Try</strong><br />
</span></p>
<p><span style="font-family: Verdana;">Discover how to <em>gently</em> persuade your customers to buy by emotionally connecting with them without gimmicks, exaggeration, or swipe files.</span></p>
<p><span style="font-family: Verdana;"> <b>      </b></span></p>
<p><span style="font-family: Verdana;">Here&#8217;s just a taste of what you&#8217;ll discover:</span></p>
<p><span style="font-family: Verdana;"> <b>      </b></span></p>
<p style="margin-left: 40px;"><span style="font-family: Verdana;">- How to quietly lower sales resistance.</span></p>
<p style="margin-left: 40px;"><span style="font-family: Verdana;"><b>      </b></span></p>
<p style="margin-left: 40px;"><span style="font-family: Verdana;">- Tap into the deepest dominant emotions in the market<br />
in 30 minutes or less. </span></p>
<p style="margin-left: 40px;"><span style="font-family: Verdana;"><b>      </b></span></p>
<p style="margin-left: 40px;"><span style="font-family: Verdana;">- Install multiple layers of assumptions subtly about <br />
your product directly into your target audience&#8217;s mind.</span></p>
<p style="margin-left: 40px;"><span style="font-family: Verdana;"><b>      </b></span></p>
<p style="margin-left: 40px;"><span style="font-family: Verdana;">- Authentic ways to use big names and other forms <br />
of indirect credibility into your copy.</span></p>
<p style="margin-left: 40px;"><span style="font-family: Verdana;"><b>      </b></span></p>
<p style="margin-left: 40px;"><span style="font-family: Verdana;">- 4 &quot;Generic&quot; forms of resonance that plug-and-play <br />
in any market.</span></p>
<p><span style="font-family: Verdana;"> <b>      </b></span></p>
<p><span style="font-family: Verdana;"><b>Terry Dean , the &quot;godfather of internet marketing&quot;, interviews Shaune Clarke to reveal their secrets of &quot;graceful persuasion&quot; copywriting. </b></span></p>
<p><span style="font-family: Verdana;">Indirect Persuasion Audio and Transcript for $10 with 30 day money-back guarantee, followed by a OTO of </span><span style="font-family: Verdana;">&ldquo;35 Easy Internet Profit Multipliers&rdquo; </span><span style="font-family: Verdana;">for $35 with 90 day money-back guarantee. <b><br />
</b> <b>      </b></span></p>
<p>&nbsp;</p>
<h3>What You Get</h3>
<p>For $10 you get immediate download of an audio interview of approximately 70 minutes and a PDF transcript of the interview: &quot;<a target="_blank" href="http://www.lowcostcoaching.com/copy/?e=ecodoc59@yahoo.com">Sell More Without Hype: Indirect Persuasion Secrets Revealed</a>.&quot;</p>
<p>If you decide to buy, you will be offered &quot;<span style="font-family: Verdana;">35 Easy Internet Profit Multipliers&quot;</span> . You do <u>not</u> have to buy that (I passed on it).</p>
<p>You will also get plenty of links in the PDF if you really like these guys and want to be more involved with them.&nbsp;</p>
<h3>Secrets Revealed?</h3>
<p>Generally speaking, I hate marketing phrases like &quot;Secrets Revealed.&quot; I don&#8217;t think they reveal actual industrial &quot;secrets&quot;. But it&#8217;s a secret to you if you don&#8217;t know it, right? In any case, they&#8217;ll only continue to be secrets to those who don&#8217;t listen to the audio.</p>
<p>&nbsp;</p>
<p><strong><span style="font-family: Verdana;">Find out more now</span></strong><span style="font-family: Verdana;"> &#8211;&gt; </span><a target="_blank" href="http://www.lowcostcoaching.com/copy/?e=ecodoc59@yahoo.com">Sell More Without Hype: Indirect Persuasion Secrets Revealed</a></p>
<p>&nbsp;</p>
<p><!--adsensestart--></p>
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		<title>Copywriting &#8211; Web Copy That Sells</title>
		<link>http://emarketworks.com/62/copywriting-web-copy-that-sells/</link>
		<comments>http://emarketworks.com/62/copywriting-web-copy-that-sells/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 20:06:43 +0000</pubDate>
		<dc:creator>Ed</dc:creator>
				<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Disclosure]]></category>
		<category><![CDATA[Ed Notes]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[book:isbn=0814472494]]></category>

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		<description><![CDATA[&#160; COPYWRITING? ME? Killer copy? That I wrote? You&#8217;re kidding right? I&#8217;M NOT KIDDING Get this book first. Yes, I said &#34;BOOK&#34;. For $15 or $20 dollars you can&#8217;t beat the buy-in price. And you will learn 95% of what &#8230; <a href="http://emarketworks.com/62/copywriting-web-copy-that-sells/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p><span style="font-family: Verdana;"><strong>COPYWRITING? ME?</strong></span></p>
<p><span style="font-family: Verdana;">Killer copy? That <u>I</u> wrote? You&#8217;re kidding right?</span></p>
<p><span style="font-family: Verdana;"><strong>I&#8217;M NOT KIDDING</strong></span></p>
<p><span style="font-family: Verdana;">Get this book first. Yes, I said &quot;BOOK&quot;. For $15 or $20 dollars you can&#8217;t beat the buy-in price. And you will learn 95% of what you would have gotten from that $1,000 course, which maybe you don&#8217;t need after all.</span></p>
<p><span style="font-family: Verdana;"></p>
<p><strong><span style="color: rgb(255, 0, 0);">STOP!</span></strong></p>
<p></span></p>
<p><span style="font-family: Verdana;">Stop even thinking about buying that copywriting course that has been tempting you and your credit card. No! Don&#8217;t do it!</span></p>
<p><span style="font-family: Verdana;"></p>
<p><span style="color: rgb(51, 153, 102);"><strong>GO!</strong></span></p>
<p></span></p>
<p><span style="font-family: Verdana;">&quot;Web Copy That Sells&quot; has won the praises of some big time copywriters for its simplicity (and as newbies, we value simplicity). No matter what your product is, you must know what this small book teaches you &#8211; the fundamentals of copywriting -&nbsp; straightforward, easy to understand, and, best of all, easy to apply.</span></p>
<p>&nbsp;</p>
</p>
<p>&nbsp;</p>
<p><span style="font-family: Verdana;"></p>
<p><u><strong>Highly Recommended</strong></u></p>
<p></span></p>
<p><span style="font-family: Verdana;">This book is without doubt the single most important and cost-effective investment you are going to make in copywriting for your business.</span></p>
<hr />
<p><span style="font-family: Verdana;">Really, save yourself a lot of money and time struggling with your copywriting. Get this book! I&#8217;m stressing this because I did buy the $1,000 copywriting course, and after seeing this book, I wish I hadn&#8217;t. It&#8217;s a lesson I learned the hard way but you don&#8217;t have to.</span></p>
<hr />
<!--adsensestart--></p>
<p>&nbsp;</p>
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