Truth and Half-truth in Internet Marketing
By feeding you half-truths, some internet marketers target beginners trying to get a start making money online, or maybe just trying to earn some supplemental income, or people who have been at it for a while but haven’t made any real money, or people who are desparate and looking for a fast easy way to make money using the internet, and all those dreamers who are misled by the "internet lifestyle" lie.
Truth
There is no fast and easy way to make money on the internet if you are starting from scratch and have no business experience!
There, I said it. Again. You will find that most of the internet marketers you know about worked for years to develop their business, some of them even studied the internet for several years before they actually started a web-based business. So when they tell you how easy it is to stuff money into your bank account, they are telling you half of the truth. The other half is how long and how hard they worked to become successful.
It is possible that you could start from scratch with no business experience and become a wealthy internet marketing entrepeneur in about 6 months to a year. So my point is that you should plan on that time frame as a minimum. When you are thinking about buying that latest greatest thing you just heard about in the email you got this morning because you are on 35 internet marketing mailing lists, STOP AND THINK. If you haven’t made any money with the last one you bought, why is this one going to work?
Half-truth
Here’s an example of a half-truth in a product that we have recently been discussing. If you decided to buy Michael Cheney’s Automatic Income System because he said he would feature your website on his very own websites thus giving you lots of exposure, you only got half the truth. The catch he didn’t tell you about in the sales pitch is that you have to give him a testimonial to get your website listed. You don’t find that out until after you have paid for his product. A testimonial by definition is not a fair and balanced review.*
Half-truth
You are offered a product that sounds really good at a very reasonable price (maybe even free). After you buy in, you are immediately made an OTO - one time offer - that basically tells you that the product you just got isn’t that hot after all and for more money you can upgrade to the product that actually works. The first offer was half of the truth. Sometimes these OTOs can get really annoying and you have to wade through 3 or 4 of them before you can actually get the product that originally interested you. Now you have to ask yourself, how good was that first product when the marketer him or herself is telling you really ought to spend more money to get a better product. If you really want to buy into one time offers, I recommend the Home Shopping Channel.
Get a Refund
Internet marketing is rife with half-truths like these. As a newbie, how are you going to see that coming? Because experience is the best teacher, here is my mantra. If you don’t like the product or the half-truths you were told to induce you to buy the product, GET YOUR MONEY REFUNDED. And if you have any trouble getting a refund, complain!
* A testimonial or endorsement consists of a written or spoken statement, sometimes from a public figure, sometimes from a private citizen, extolling the virtue of some product
Tags: Add new tag, Automatic Income System, Half-truth, Internet Marketing, OTO