TMI
You know tmi means Too Much Information. And as an aspiring internet marketer, you also know that you are overwhelmed, bombarded, every day by marketers trying to sell you more information, but mostly the same old information re-packaged to make you gasp "Oh Look Shiny!, I'll buy that." The truth is that most of these marketers don't really want to give you enough information to make an intelligent informed buying decision. Why? They think you won't buy more stuff from them if they give you what you really need upfront. So today I'm introducing the NEI and the first recipient is the Lethal Commission course.
NEI
NEI means Not Enough Information. Yes, that's a red warning flag. It doesn't necessarily mean that the product is a scam. It does mean that the seller didn't disclose important information that could affect your buying decision.
The Lethal Commission NEI Example
Disclosure: I bought the $77 product and requested a refund shortly thereafter. The example explains why.
The sales promotion for this product makes it seem as if you get everything you need to make big bucks on autopilot with very little work on your part (red flag right there) because the "Agency" is going to do all the hard stuff for you. For $77 you get the Agency working for you. Sounds great – I like the idea of having an Agency work for me while I rake in the money. And for only $77! Are you kidding me?
Yes, I'm kidding you. As soon as you pay Clickbank the $77 dollars and complete the transaction, and you haven't even seen what you bought for $77, the marketer pitches the $247 upsell insinuating that you didn't really buy enough from him because you are going to have to do all the hard work of getting traffic yourself. Unless of course, you buy the upsell where upon the Agency will get traffic for you, and you just have to do nothing and watch the traffic pile up. Let's say you bought the upsell, and now you find that real cost of the product is at least $324. And you still have not seen the product you bought for $77.
The marketer didn't disclose any upsells in his sale pitch for Lethal Commission. Why? Maybe he figured he'd lose sales if he told the real price of the product as advertised in the sale pitch. He'll have to speak for himself on that. The marketer didn't disclose anything about you doing all the hard work of getting traffic unless you buy the upsell. Maybe you need to buy even more upsells – I don't know because I was too upset with this less than honest marketing tactic to stick around to hear any more. So for you and me – NEI!
My Opinion
I suspect that newbies get taken a lot by the NEI marketing practice, but I refuse to buy from marketers who in my opinion are unethical by failing to disclose what's hiding behind the curtain. NEI is a rampant affliction among internet marketers, exactly the kind of thing that makes "Business Ethics" an oxymoron.
