OPM - Other People’s Money: Got $15K Handy?
ALERT FOR NEWBIES - THIS IS A TYPICAL SCENARIO
How to Use OPM for Internet Marketing Success
A few weeks ago I got an unsolicited phone call from the staff of Russell Brunson, the famous internet marketer. It went like this.
The Screener - Gatekeeper 1
The first call was from a screener, a person who treats you nicely and asks some leading questions to see if you might be a candidate for the coaching program. If the screener decides that you are willing to "make the effort to be successful", the screener passes you on to a manager for more detailed investigation of your qualifications for the coaching program. To this point, no specific amount of money has been mentioned. The screener never wants scares you off with any specific dollar figure. But you are willing to invest some time and money aren’t you? "You sound like a good candidate for our program so I am going to have my manager call you and give you the details."
The Manager - Gatekeeper 2
The manager treats you nicely and pretends to be your friend for some fun conversation. This person explains what OPM is - Other People’s Money as if you won’t be spending you own money (Please don’t reveal this SECRET until the end of the story: OPM is generally a CREDIT CARD). Then you start talking turkey. Here’s the deal. For a measly $15,000, we are going to teach you how to be a successful internet marketer and we are going to hold your hand until you make your original investment back even if that takes … however, long it takes. And we want to get you up and running quickly so you can make a sufficient profit to pay the monthly bill on the OPM so you don’t have to use your own money (Please don’t reveal this SECRET until the end of the story: the profit you make to pay for the OPM is YOUR MONEY).
Sticker Shock
Whoa! $15,000! I’m just a newbie starting out and that’s not in my ballpark - yet. What? You don’t have $15,000 to invest in your brand new business? And you don’t want to charge $15,000 to your credit card so you can be a successful internet business person? (IMPLICATION: You don’t really want to have a successful internet business if you aren’t willing to invest $15,000 to BREAK EVEN BY THE END OF THE COACHING PROGRAM). Well, then how about less OPM? Here’s what we can do for $8,500 of OPM. Don’t like that either. Well, how much are you willing to invest in your own business (IMPLICATION: Why are you wasting my time when you aren’t willing to invest in your own business? You are never going to make any money in internet marketing so stay with your day job newbie.)? The manager is getting testy.
The End
Don’t you know that it takes money to make money? Yes, but I can’t afford to RISK that much OPM on your promise that I will make money using your program. "Thanks for calling me about …" CLICK - the manager hangs up. Not wasting any more pleasantries on YOU.
Newbie Note - Sooner or Later
This scenario is real. The Russell Brunson Coaching Program may be a great one and just the thing to get you going if can afford the risk. I can’t advise you because I didn’t want to use OPM to join the program myself. Give it a try if you are so inclined. Please be aware, however, that this is a typical scenario that newbies should know about. If you keep trying to make money with internet marketing (you are persistent despite failure), sooner or later you are likely to get an offer like this.
Tags: coaching program, Internet Marketing, Internet Marketing Training Course, OPM, other people's money, telephone solicitation