eMarketWorks on the Internet

ALERT FOR NEWBIES - THIS IS A TYPICAL SCENARIO

How to Use OPM for Internet Marketing Success

A few weeks ago I got an unsolicited phone call from the staff of Russell Brunson, the famous internet marketer. It went like this.

The Screener - Gatekeeper 1

The first call was from a screener, a person who treats you nicely and asks some leading questions to see if you might be a candidate for the coaching program. If the screener decides that you are willing to "make the effort to be successful", the screener passes you on to a manager for more detailed investigation of your qualifications for the coaching program. To this point, no specific amount of money has been mentioned. The screener never wants scares you off with any specific dollar figure. But you are willing to invest some time and money aren’t you? "You sound like a good candidate for our program so I am going to have my manager call you and give you the details."

The Manager - Gatekeeper 2

The manager treats you nicely and pretends to be your friend for some fun conversation. This person explains what OPM is - Other People’s Money as if you won’t be spending you own money (Please don’t reveal this SECRET until the end of the story: OPM is generally a CREDIT CARD). Then you start talking turkey. Here’s the deal. For a measly $15,000, we are going to teach you how to be a successful internet marketer and we are going to hold your hand until you make your original investment back even if that takes … however, long it takes. And we want to get you up and running quickly so you can make a sufficient profit to pay the monthly bill on the OPM so you don’t have to use your own money (Please don’t reveal this SECRET until the end of the story: the profit you make to pay for the OPM is YOUR MONEY).

Sticker Shock

Whoa! $15,000! I’m just a newbie starting out and that’s not in my ballpark - yet. What? (more…)

How many fingers are pointing back at YOU?

Sylvie Fortin continues her no-holds-barred expose of internet marketing sins. BUT she also points a finger at you (and me) too for generously forking over our limited cash resources to the sharks greedily gobbling up our money in return for not much of anything except empty promises.

Don’t be shark bait anymore. Discover …

• Why is failure so important
• Why money should never be your main reason for becoming an entrepreneur
• The smoke and mirrors proof cult leaders use
• Why you should take everything any guru says with a grain of salt

Internet Marketing Sins currently consists of a Preview, Part 1 and Part 2. You can download all 3 for FREE.

Destructive Personality Traits To Stay Away From

Part 2 of Internet Marketing Sins zeros in on personality traits that you want to avoid in developing your internet business.

Me Too Marketer

"Me Too" is a copycat. He won’t be able to help you because he hasn’t got a clue what he’s doing. 

Piggy Back Marketers

Their whole focus is on attacking the marketer on a personal level.

Lazy Ass Marketers

They don’t take the time and put in the effort to market a quality product. 

Cult Leaders

Of all the internet marketing sins, it is the most important subject because  It applies to every single one of us. Cult leaders do not care if the free information they give away is actually useful to your business. They often deliberately hold back one critical step that keeps the majority of their followers dependent on them forever.

Guru Bashers

 Guru Bashers are people who are often struggling to be successful, and blame the gurus when they are unable to achieve success.

 It’s FREE - It’s Recommended - Get it!

PS If you have gotten the impression that Sylvie Fortin knows what she is talking about, I recommend that you watch this one-hour video tutorial from Success Chef. If you are a beginner, I would say that this is a must-see for you. You will get a load of invaluable knowledge in the first 45 minutes of this video.  If you don’t want a membership in Success Chef (discounted beta pre-launch life-time membership price of $2,497), skip the rest of the video.

The 30 Day Challenge with Ed Dale

If you think that you missed the incredible FREE training of the August 30 Day Challenge, well, you haven’t. It’s starting again today. But it’s even better because now you can proceed at your own pace. In fact, you can start whenever you want.

Need more time?

If you need more than 30 days to absorb what could be an overwhelming amount of useful training for a beginner, you got it. Take your time because Ed Dale and colleagues have arranged to make this material available as long as you want it.

Highly Recommended

I couldn’t recommend this program more highly for newbies. It’s the training you’ve been looking for and you can’t beat the price. But please do all 30 days to get the most benefit.

UPDATE - 2 pm EST Thursday September 4

Due to technical difficulties (that beginners almost never have to worry about), it didn’t happen today as you surely know if you were waiting to get Stomping the Search Engines 2. But that may be a benefit because you’ll get some things that weren’t included in the original offer. Keep at it.

5:30 pm EST September 3 (TODAY)

—>  Stomping the Search Engines 2   <—

Everybody and her sister is telling you that you gotta have Stomping the Search Engines 2, and that it’s FREE! Well, what can I say - I agree it could be a big help to you. And the price is right. So I’m recommending that you get this package.

Just remember: it actually is NOT free, you have to pay some shipping and handling fee, plus you have to sign up for a free trial to a monthly subscription to the Net Effect. That could cost you $39/month unless you cancel in 30 days. If you don’t like the Net Effect or you just don’t want it for whatever reason - CANCEL.

Get it !

Good luck and good day.

COPYWRITING? ME?

Killer copy? That I wrote? You’re kidding right?

I’M NOT KIDDING

Get this book first. Yes, I said "BOOK". For $15 or $20 dollars you can’t beat the buy-in price. And you will learn 95% of what you would have gotten from that $1,000 course, which maybe you don’t need after all.

STOP!

Stop even thinking about buying that copywriting course that has been tempting you and your credit card. No! Don’t do it!

GO!

"Web Copy That Sells" has won the praises of some big time copywriters for its simplicity (and as newbies, we value simplicity). No matter what your product is, you must know what this small book teaches you - the fundamentals of copywriting -  straightforward, easy to understand, and, best of all, easy to apply.

[amtap book:isbn=0814472494]

Highly Recommended

This book is without doubt the single most important and cost-effective investment you are going to make in copywriting for your business.

Really, save yourself a lot of money and time struggling with your copywriting. Get this book! I’m stressing this because I did buy the $1,000 copywriting course, and after seeing this book, I wish I hadn’t. It’s a lesson I learned the hard way but you don’t have to.

As you are probably aware if you are using WordPress to operate your blog, it’s not so easy to upgrade each new release and keep all the stuff you’ve already done, especially if you forgot what is in your wp-config.php file.

WPAU to the rescue!

After I finally figured out how to reset my admin password, as soon as I logged in there was a notice to upgrade to the latest WordPress version (2.5.1 as of this writing). Now I am generally pretty good at following directions, but I’d rather not if I don’t have to.

So I took the coward’s path and opted to get the wpau plugin and upload it to my WordPress wp-content > plugins folder on the server. I hold my breath when I try one of these things that I have no experience with, but this plugin worked great. I updated eMarketWorks to the latest release of WordPress with no trouble. So I didn’t set any breath-holding records this time. In fact, it was all over in about a minute.

If you are upgrading your WordPress installation, I recommend trying the WordPress Automatic Upgrade Plugin.

My Windows computer crashed and took my administrator access to this blog down with it (my password no longer worked). Has that ever happened to you? Having wearied of Windows and perpetual restarts, I bought an iMac and trudged out into the fields to plow new ground.

But I still could not log into eMarketWorks. After poking around in WordPress.org, and wondering why this particular problem seemed more or less ignored, I finally found emergency.php. With some trepidation, I followed the (actually very simple) instructions to the letter, and … Voila! in a matter of seconds I was able to reset my administrator password.

If you ever have that problem, I recommend trying the emergency.php route before anything else. I am very happy with how that solution worked.

Get free eBook Now!

If you are like me (and are easily distracted), you have tons of ebooks, mp3s, videos, blogs, urls and other internet detritus cataloged on your computer. And you never actually use that stuff because there is always something new coming down the pike that you just have to explore.

It would take months and possibly years to read, listen, and view all the stuff you have accumulated in your hunt for internet marketing magic.

There’s only one cure for the packrat syndrome - choose a mentor (guru if you prefer) and ignore everyone and everything else not specifically recommended by your mentor until you are making so much money that you have time on your hands to explore other things.

Give your mentor 6 - 12 months to get you into money making mode, and by that I mean you are making about the REASONABLE PROFIT you were aiming for. If you were going for $ millions, you shouldn’t be here reading this.

If you haven’t gotten in the profit zone in that time, and you are the persistent type, you need to get another and hopefully better mentor.

There is also the possibility that you are not cut out for this kind of work, and you should definitely consider other options. There’s no shame in a steady job.

I’m not going to recommend a mentor to you (unless you ask). Use your best judgment and stop being an internet marketing packrat. By focusing your training and actions around the advice of a  single mentor or consulting service like Stompernet, you will have a better chance at doing something that actually makes money.

I really hate to admit that I wasted over $2,000 on SEO (search engine optimization). Take a lesson from me if you’re smart ,and DON’T DO WHAT I DID.

I had a start-up ecommerce website selling bird houses(that’s a story for another time). One day, I got a call from a person who said they represented Web Marketing Source.com (a division of Captures.com), and they just happened to notice that my website wasn’t working as well as it should. They proposed to greatly improve my results and of course they just happened to have a special deal for me that included all these items:

• Meta analysis and recreation of clients tags and keywords
• Automated search engine submissions for quick indexing
• Manual search engine submissions for non-automated engines
• Auto and manual site maps submissions for faster site map indexing
• Submissions tracking reports "upon request"
• Simple maintenance and updating of tags "upon request"
• HTML site map which helps your pages to be indexed quickly

Well, honestly I wasn’t selling that many bird houses so I let myself get sweet talked into signing a contract for their "services".

I was too new at internet business to understand that all the "services" they were going to provide are pretty easy to do yourself for almost nothing. So I took the bait, and the contract set the hook.

Basically I got nothing, OK well I did get poor customer service. As near as I can tell, all they did for $2K was generate a Google site map. After they got my money, the sound of silence from them was deafening, and I was too stupid to know what to do. They offered no help whatsoever.

What I did notice is that their services provided absolutely no detectable improvement in my website. What did change was my bottom line - it got worse. Thanks to that contract I signed, I had to keep paying them for 3 more months after I tried to cancel the deal. So I lived up to my part of the bargain - I gave them a lot of money for a few minutes of work.

If you have a website, keep in mind that there are people trolling the internet looking for website owners to call on the phone to sell them SEO. It’s a good bet you don’t need to spend thousands of dollars for a Google site map!

Here’s my advice

DO NOT UNDER ANY CIRCUMSTANCES buy anything from anybody who calls you out of the blue to tell you that they noticed your website wasn’t optimized and they’re going to help you get those rankings that you deserve. And for sure don’t sign a contract with someone you don’t know.

– End of Story –