The Best Copywriting Book Ever Written!
Sorting through my email, I opened a note from an internet marketer advising me that he was about to let me in on the greatest secret marketing book nobody knows about.
Well, of course I had to see that so I clicked on the link in the email and got to the website of this marketer where a video started playing. The video revealed the title and author of this greatest ever book, and this marketer explained that he cherished this book so much that he would never let this book get outside his arm’s reach.
But wait there’s more
Then he told about how he and his company had created a course based on this book, and how I really really needed to take that course so I could learn how to write mind controlling copy for ads. But you know that mind control can be dangerous in the wrong hands so you really have to take this course to learn how to use it ethically and not damage anybody’s psyche.
It’s FREE … Almost
It’s TRUE! You can get a free 7 day look at the course and can cancel anytime in 7 days and it costs you nothing and you get to keep the FREE Gifts anyway. If you don’t cancel within 7 days, you are automatically signed up on a monthly basis for the full course for a "mere" $49/month.
Order Customization – Serial Killer OTOs
When you see something like this, you know you are going to have to wade through this stuff to get what you originally wanted – your free look at the copywriting course.
Even though it says your order is not yet complete, if you cancel out at this step, you are still signed up for the free trial because you gave your credit card information before you got to this step. Clever, huh. So go ahead and check the course out and cancel if you wish.
OTOs Increase Sales
Why do marketers do this OTO stuff? Because it increases their sales. Some people will be put off by this marketing strategy, but others will like and buy the offers and thus spend more money they intended to when they set out to get the free trial. If you have money you don’t know what to do with, go ahead and buy all the OTOs.
No Thanks?
If you don’t want the OTOs, you have to scroll down to the bottom of each page and click the No Thanks links to get the original offer. Another thing to learn about marketing – the No Thanks part at the bottom is in small type and often in lighter colored text to discourage you from saying No Thanks and to encourage you to buy the OTO.
PS If you want to see the offer(s) for yourself, click Here – and follow all the steps that start with an opt-in (another marketing lesson).
PPS The best copywriting book ever written is …
